50
rye whiskey
Worth a lookShows low returns (0.4%), but soft demand (-7.5% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£24.68avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good£1.94–£44.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,308.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£163K£163K/yr · 99K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.5%90-day search growth — must beat 0% to launch