40
rye flour
Skip itSoft demand (-31.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Great197.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Price range
Bad£1.94–£18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£64K£64K/yr · 57K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-31.5%90-day search growth — must beat 0% to launch