50
rum truffles
Worth a lookShows low returns (0.1%), but a small market ($25K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible42.46avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.78avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good£2.49–£27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 43K searches