59
rum glass
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good£6.79–£37.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.40avg listing price — sweet spot $15–$100
Review moat
Good841.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 137K searches
Signals No Dominant Brand