55
rum gift set
Worth a lookShows low returns (0.5%), but soft demand (-1.2% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£23.08avg listing price — sweet spot $15–$100
Price range
Great£9.41–£51.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£344K£344K/yr · 412K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,767avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality