54
rub
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($5.24 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Great426.41avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£0.63–£26.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 208K searches
Avg price
Bad£5.24avg listing price — sweet spot $15–$100