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royal icing
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good674.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.23–£27.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.88avg listing price — sweet spot $15–$100
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Bad£65K£65K/yr · 86K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier