47
royal honey
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible43.27avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£23.44avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£9.34–£33.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£132K£132K/yr · 324K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier