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rosemary
Skip itPrices mostly outside the sweet spot ($0.80–$11.44) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great461.28avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£87K£87K/yr · 122K searches
Avg price
Bad£4.98avg listing price — sweet spot $15–$100
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Price range
Bad£0.80–£11.44cheapest to priciest tracked listing — scored on the share inside $15–$100