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rooibos tea
Skip itPrices mostly outside the sweet spot ($1.66–$13.47) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Great498.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay£171K£171K/yr · 159K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.66–£13.47cheapest to priciest tracked listing — scored on the share inside $15–$100