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risotto rice
Skip itPrices mostly outside the sweet spot ($1.68–$8.10) — this niche doesn't clear our bar today.
Conversion
Incredible27.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great445.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£48K£48K/yr · 50K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Avg price
Bad£3.44avg listing price — sweet spot $15–$100
Price range
Bad£1.68–£8.10cheapest to priciest tracked listing — scored on the share inside $15–$100