40
ripple
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Good£330K£330K/yr · 949K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,686.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.56avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.32–£12.68cheapest to priciest tracked listing — scored on the share inside $15–$100