50
rioja
Worth a lookShows low returns (0.3%), but soft demand (-8.4% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Great199.16avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.41–£35.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.36avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£182K£182K/yr · 130K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-8.4%90-day search growth — must beat 0% to launch