40
rice vinegar
Skip itPrices mostly outside the sweet spot ($1.72–$11.95) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Review moat
Great332avg incumbent reviews — the moat a new listing must climb
Market size
Okay£112K£112K/yr · 123K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.00avg listing price — sweet spot $15–$100
Price range
Bad£1.72–£11.95cheapest to priciest tracked listing — scored on the share inside $15–$100