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rice milk
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Great143avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.14–£21.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 29K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier