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rice cereal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great403.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£77K£77K/yr · 119K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Avg price
Bad£2.74avg listing price — sweet spot $15–$100
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.98–£3.65cheapest to priciest tracked listing — scored on the share inside $15–$100