54
rice cakes
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($0.97–$14.27) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Great450.78avg incumbent reviews — the moat a new listing must climb
Market size
Good£467K£467K/yr · 628K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.32avg listing price — sweet spot $15–$100
Price range
Bad£0.97–£14.27cheapest to priciest tracked listing — scored on the share inside $15–$100