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rhubarb gin
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.50avg listing price — sweet spot $15–$100
Market size
Good£626K£626K/yr · 391K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.58–£21.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,794avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand