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rhubarb and custard sweets
Skip itPrices mostly outside the sweet spot ($1.40–$16.58) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,142.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£115K£115K/yr · 223K searches
Avg price
Okay£9.01avg listing price — sweet spot $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad£1.40–£16.58cheapest to priciest tracked listing — scored on the share inside $15–$100