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restaurant gift card
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£37.10avg listing price — sweet spot $15–$100
Review moat
Great220.45avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.64–£84.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£476K£476K/yr · 344K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier