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rehydration tablets with electrolytes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Growth
Good+37.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£203K£203K/yr · 159K searches
Review moat
Okay2,770avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.37avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad£2.59–£17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand