36
reeses pieces
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good770.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.59–£25.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 63K searches
Brand share
Bad100%top-5 brand share — brand-locked demand