60
reduced shelf life
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Incredible12%top-5 click share — an open shelf
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Great148.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£236K£236K/yr · 954K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Avg price
Bad£2.10avg listing price — sweet spot $15–$100
Price range
Bad£0.16–£12.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock