57
red wine case of 6
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£24.09avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great£3.90–£51.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good508.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£467K£467K/yr · 206K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-25.4%90-day search growth — must beat 0% to launch