59
red wine box
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great201.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.36avg listing price — sweet spot $15–$100
Price range
Great£11.30–£35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£152K£152K/yr · 65K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier