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red napkins
Skip itPrices mostly outside the sweet spot ($2.27–$6.71) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,146.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£54K£54K/yr · 80K searches
Avg price
Bad£4.77avg listing price — sweet spot $15–$100
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.27–£6.71cheapest to priciest tracked listing — scored on the share inside $15–$100