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real crisps
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great138.93avg incumbent reviews — the moat a new listing must climb
Avg price
Great£14.96avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.82–£20.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 41K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier