53
raw honey
Worth a lookShows low returns (0.1%), but soft demand (-21.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good£535K£535K/yr · 536K searches
Review moat
Good1,161.92avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.03avg listing price — sweet spot $15–$100
Price range
Bad£3.07–£17.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.6%90-day search growth — must beat 0% to launch