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quavers crisps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,058.09avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£133K£133K/yr · 238K searches
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.12–£17.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£2.36avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand