55
quality street 2kg
Worth a lookShows low returns (0.0%), but soft demand (-27.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great366.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.51avg listing price — sweet spot $15–$100
Price range
Great£1.72–£56.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£186K£186K/yr · 394K searches
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Signals Out of Stock