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purdy and figg refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£17.63avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£11.94–£22.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good834.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay£122K£122K/yr · 95K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand