55
pumpkin
Worth a lookShows low returns (0.2%), but pricing outside the sweet spot ($7.74 avg) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great464.49avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Price range
Okay£0.68–£27.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£129K£129K/yr · 553K searches
Avg price
Bad£7.74avg listing price — sweet spot $15–$100