61
pumice stone for toilet
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good554.28avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Okay£268K£268K/yr · 253K searches
Avg price
Bad£6.99avg listing price — sweet spot $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.45–£11.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand