58
protein yoghurt
Worth a lookShows searches that convert (20.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great152.22avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£153K£153K/yr · 313K searches
Price range
Okay£0.89–£21.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£2.35avg listing price — sweet spot $15–$100