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protein water
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great208.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.02avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£10.35–£28.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£145K£145K/yr · 178K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand