60
protein shakes
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good528.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.43avg listing price — sweet spot $15–$100
Market size
Good£639K£639K/yr · 775K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£1.20–£38.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+1.9%90-day search growth — must beat 0% to launch