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50

protein peanut butter

Worth a look

Shows low returns (0.1%), but soft demand (-12.9% this quarter) keeps it on the watch list.

Market size 68Growth 19Conversion 95Competition 21Returns 100Price range 72Avg price 53Brand share 24Review moat 47Quality gap 38

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.40–£39.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£690K

£690K/yr · 469K searches

Avg price

Good£12.37

avg listing price — sweet spot $15–$100

Review moat

Okay1,781.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch