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protein milk
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good585.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Price range
Bad£1.20–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£46K£46K/yr · 78K searches
Brand share
Bad99%top-5 brand share — brand-locked demand