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protein granola
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Great240.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£125K£125K/yr · 158K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Price range
Bad£1.48–£18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.51avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand