54
protein cookies
Worth a lookShows low returns (0.0%), but soft demand (-17.6% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great311.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.30avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£9.24–£25.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£92K£92K/yr · 148K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Signals Quality Gap