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protein balls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible50.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.79avg listing price — sweet spot $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.26–£20.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 53K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier