60
probiotic drink
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£22.21avg listing price — sweet spot $15–$100
Market size
Great£1.3M£1.3M/yr · 326K searches
Price range
Great£1.70–£112.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good680.04avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand