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pretzel
Worth a lookShows low returns (0.1%), but soft demand (-8.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Good513.59avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Okay£0.57–£27.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£194K£194K/yr · 253K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.10avg listing price — sweet spot $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch