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prepared fruit
Launch itA $2.0M/yr market growing +3.0% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible34.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£2.0M£2.0M/yr · 2.7M searches
Competition
Great25%top-5 click share — an open shelf
Review moat
Good1,193.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£2.13avg listing price — sweet spot $15–$100
Price range
Bad£0.69–£3.72cheapest to priciest tracked listing — scored on the share inside $15–$100