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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 22Conversion 79Competition 41Returns 100Price range 46Avg price 68Brand share 6Review moat 91Quality gap 63

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great188.05

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.14

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£6.28–£22.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£146K

£146K/yr · 130K searches

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand