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prawn cocktail
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£680K£680K/yr · 4.8M searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,894.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£2.96avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.75–£6.83cheapest to priciest tracked listing — scored on the share inside $15–$100