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powdered sugar
Skip itPrices mostly outside the sweet spot ($1.53–$8.28) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great477.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£127K£127K/yr · 192K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.50avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.53–£8.28cheapest to priciest tracked listing — scored on the share inside $15–$100