51
port
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.34avg listing price — sweet spot $15–$100
Market size
Great£915K£915K/yr · 724K searches
Price range
Great£9.15–£33.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,179.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality