48
port gift set
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£18.88avg listing price — sweet spot $15–$100
Review moat
Good584.17avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.65–£34.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 51K searches