53
porridge
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($0.66–$12.54) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Market size
Good£716K£716K/yr · 1.1M searches
Review moat
Good1,177.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.54avg listing price — sweet spot $15–$100
Price range
Bad£0.66–£12.54cheapest to priciest tracked listing — scored on the share inside $15–$100